MKT 360 WEEK 4 Sales Plan Outline

MKT 360 WEEK 4 Sales Plan Outline

MKT 360 WEEK 4 Sales Plan Outline

Assume you are the newly hired sales manager of a company working on the strategic sales force management plan for your selected organization.

Create a brief outline of no more than 1,050 words, of the sales force management plan (a paragraph per segment) in which you analyze the following aspects:

Sales Position Profile:

  • What sales skills, behavioral characteristics, and qualifications / track record are required to succeed?

Talent Recruitment and Hiring:

  • What is the candidate sourcing strategy?
  • Feedback mechanism to monitor progress
  • Evaluation process
  • Performance objectives (quantifiable elements)

Goal Setting and Quota Assignment:

  • What is the sales team revenue or booking goal?
  • What are the individual revenue or booking goals?
  • What is the new customer acquisition goal?
  • What other goals should be established? (Examples: multi-year deals, market share, opportunities unseated from competitors, strategic accounts) 

Pipeline Management and Forecasting:

  • What management reports are needed?  How will they be used to drive accountability?
  • How can we use CRM to assist the sales effort on a daily basis?
  • What is the impact of distribution channels on sales force deployment and territory design for your selected business organization?

Develop at least three methods to monitor and control your proposed strategic sales plan, being sure to analyze how the measures will advance organizational goals financially and operationally.

Format your outline consistent with APA guidelines.

Click the Assignment Files tab to submit your outline.

MKT 360 WEEK 4 Sales Plan Outline

MKT 360 WEEK 4 Sales Plan Outline