MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

What I am most interested in is hearing what you THINK the strategy was in the creation of the ad.

  • Why did it work?
  • How did it hit the mark?
  • Was the message or visual strong, or work well together?
  • Was it believable or a strong concept? MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

Why didn’t it work? How did it miss the mark? Was the message or visual weak? Was it overblown or a weak concept?
I strongly urge you to read through at least two magazines cover-to-cover before selecting an ad. The reason is that you will be more likely to express your thoughts when viewing several ads than choosing the first ad you see. Analyzing ads of competitors was the first job I had in an ad agency, and I had to report to the client what I noticed. It is a good exercise for you, and teaches you to look critically at advertising/marketing messages. I also strongly suggest you choose full-page ads or spreads (two pages). Don’t, for example, worry about reviewing tiny, low-budget box ads in the back of a consumer magazine.  MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

What I am most interested in is hearing what you THINK the strategy was in the creation of the ad.

  • Why did it work?
  • How did it hit the mark?
  • Was the message or visual strong or work well together?
  • Was it believable or a strong concept? MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads

Why didn’t it work? How did it miss the mark? Was the message or visual weak? Was it overblown or a weak concept?
I strongly urge you to read through at least two magazines cover-to-cover before selecting an ad. The reason is that you will be more likely to express your thoughts when viewing several ads than choosing the first ad you see. Analyzing ads of competitors was the first job I had in an ad agency, and I had to report to the client what I noticed. It is a good exercise for you, and teaches you to look critically at advertising/marketing messages. I also strongly suggest you choose full-page ads or spreads (two pages). Don’t, for example, worry about reviewing tiny, low-budget box ads in the back of a consumer magazine.  MKT 421 WEEK 3 Advertising Analysis of 2 Print Ads