MKT 431 WEEK 1 Business Opportunity Worksheet

MKT 431 WEEK 1 Business Opportunity Worksheet

MKT 431 WEEK 1 Business Opportunity Worksheet

MKT 431 WEEK 1 Business Opportunity Worksheet

Complete the Business Opportunity Worksheet, making sure to include course concepts where they are relevant.

Click the Assignment Files tab to submit your assignment.

Refer back to the business that you started in MGT/401. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

  1. Market Trends 

Research the market trends that apply to the industry. In 350 to 700 words total, describe how your business opportunity completes each of the following:

Adds value to a customer or end user
Solves a significant problem or satisfies a significant want/need
Money-making characteristics
  1. Four Capital Factors 

Review the four capital factors.  Discuss in 3-5 sentences per topic how your business idea is a good fit with each of the four capital factors.

Capital FactorExample of Capital FactorHow does your business idea fit?
Human CapitalSkills, knowledge, and abilities you’ve developed throughout your career
Sociological CapitalNetworks and support groups
Psychological CapitalAttitudes, values, opinions, and beliefs
Financial CapitalFinancial, accounting, data analysis, and quantitative factors
  1. Research Sources

   Include at least three research sources on market trends to support your opportunity.

Research Source APA CitationExplain how it relates to or supports your business opportunity.

MKT 431 WEEK 1 Business Opportunity Worksheet